QoS: Let the product tie-ins begin!

One reality of modern movie making is striking as many product placement deals as possible. That way, your “partners” have an incentive to promote your movie, integrating it into their advertising.

On Monday, from morning until prime time, Orbitz.com ran Quantum of Solace-themed advertising on MSNBC that included plenty of clips from the new James Bond film. Undoubtedly, this is just the start of Bond-related spots from QoS “partners” between now and Nov. 14, when the film goes into release in the U.S. That’s on top of plenty of ads for the movie itself. Columbia/Sony bought plenty of QoS spots during Fox’s National Football League coverage on Sunday.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 132 other followers

%d bloggers like this: