Daniel Craig can take a licking…

Over in the U.K., Del Monte is selling Popsicles in the form of actor Daniel Craig. Specifically, Craig as he appeared with a swimming suit in Casino Royale, his 007 debut.
The Shiny Objects blog of the Chicago Sun-Times web site reports Del Monte selected Craig because he topped a poll of popular male stars.
For another [...]

1965: the apex of the 007-Ford Motor relationship

Ford Motor Co. has had a long association with the James Bond film series, most recently with Quantum of Solace. But the Dearborn, Michigan-based automaker’s involvement with 007 probably peaked with Thunderball.
The company’s cars not only saturate Sean Connery’s fourth 007 outing, but the automaker’s CEO, Henry Ford II (1917-1987), worked as an extra and [...]

QoS: Ford Motor Co. press release

Ford Motor Co., before the U.S. release of Quantum of Solace had marketed the subcompact Ka driven by Olga Kurylenko. But the Ford vehicles that got the most screen time were a few Edge wagons. Ford put out another press release to highlight the appearance of the Edges. To read it, just click, HERE .

QoS vehicle product placement report

No spoilers here with less than 48 hours before Quantum of Solace is released in the U.S. However, one of our editors attended an advance screening and provides this product placement report.
Eon had publicized the fact that Bond would drive an Aston Martin again. So, no surprise there. Ford Motor Co. has emphasized its redesigned [...]

QoS: Product tie-in marketing kicks into high gear

One of the main reason for all those product placement deals in 007 movies is it holds down marketing costs. The companies participating in production placement (or “partners” as marketing types will call them) turn over part of their ad budgets to promoting the film.
With less than two weeks before the movie’s U.S. premier, such [...]

QoS: More with Olga Kurylenko and Ford

Ford Motor Co., not content to just having Olga Kurylenko at the Paris Motor Show, issued a press release this week introducing us to the Quantum of Solace actress. Afterall, we’re reminded, Olga is the first person to drive a Ford Ka. And the redesigned Ka will be in Quantum of Solace.
You can read for [...]

Olga Kurylenko promotes QoS and Ford at Paris Motor Show

Back on Oct. 2, Quantum of Solace co-star Olga Kurylenko appeared at Ford Motor Co.’s news conference at the Paris Motor Show. Her purpose was two-fold: to promote Ford’s redesigned Ka (a subcompact not available in the U.S.) as well as the new James Bond film. You can take a look here:
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