A look at the typography of Quantum of Solace

qos_siena

For you combination Bond Fans/Typography Geeks out there, the FontFeed.com blog has a terrifically interesting piece on MK12 and their titles work for Quantum of Solace, the latest James Bond movie.

The article contains an analysis of the main titles sequence, and, in a linked page, the typography of the location-specific title cards used throughout the film. They also get into the history of MK12 a little bit, so your who are these guys? questions get something of an answer.

It’s a little on the technical side, but MK12 Create Custom Type for Quantum of Solace Title Sequence provides an interesting peek into a rather specialized subset of fandom. But, watch out! If you’re not careful, you may learn something.

QUANTUM OF SOLACE titles sequence

A Happy Halloween to all of you!

I’ve just seen the Quantum of Solace credit sequence.  If you want to know more about the titles read on, if not, know there may be SPOILERS.

I have sincerely loved Daniel Kleinman’s work on the past five films, and consider each title sequence a highlight of the 007 movie itself.  The title sequences of Casino Royale and to a lesser extent Die Another Day (yes, DAD) are likely my favorites.  I was seriously disappointed when I learned Kleinman would not be returning for QOS.

That said, MK12 has created visually interesting titles that are mostly in keeping with tradition.  I like them, and they work well (mostly) with the song.  With what I have heard as to how people feel about the QOS theme however, your mileage may vary.

Title sequence details:  Just as Bond says to a bound and bruised Mr. White in a boot, “It’s time to get up”, Jack White’s song kicks in and the credits roll.  A silhouetted James Bond fires a gun while the credits fade (in and out) “Daniel Craig… as Ian Fleming’s James Bond 007… in Quantum of Solace.”  We follow the (gold) slo-mo bullet as it travels above a desert, through wind and sand.  Silhouette-Bond is seen stalking someone (gun drawn) traversing sand dunes, then approaches the camera.  A silhouette of a yummy naked girl is seen rising from the shifting sand.  More Bond stalking, a bit more shifting of sand (akin to what Kleinman has done before with oil or water/ice motifs) then LOTS of shifting sand and several shots of silhouettes of naked women.  (The lighting here is fairly dark unfortunately.)  Silhouette-Bond falling, then a graphic that looks to be STRAIGHT from Maurice Binder’s You Only Live Twice work – a circle grid.  (You’ll recognize it when you see it.)  Then a ring of many silhouette nudes dancing and cavorting (slow motion) around a blurred sun as silhouette-Bond is depicted falling amongst them  (Binder’s grid in background.)  LOTS of silhouette Bonds falling, starry night in background.  Two silhouette nudes, back-to-back.  Four silhouette-nudes (in high-heels!) dancing as mirror images.  (So maybe it’s just the one.)  Bond’s Walther falling with him into an iris, then onto the desert.  The gun evaporates into sand.  Bond still falling, a cool shot of him firing a gun, again in slow motion.  Complete with the depiction of the casing being ejected and gases escaping. “Written by Paul Haggis and Neal Purvis & Robert Wade.”  (The ampersand has significance as to writing credit.)  We again follow the bullet as Bond walks toward the camera.  Interestingly, at the bottom, the beginning of Binder’s “walk-on” sequence begins – small circles move across the screen.  “Produced by Michael G. Wilson and Barbara Broccoli” follows the circles.  More silhouette-nudes, an explosion of sand as the bullet hits its target, “Directed by Marc Forster”, and then into the film proper.   (The first few seconds are a red and yellow checkered flag and then what looks like a parade somewhere in Europe.)

I like it.  Well done and graphically interesting.  The contemporary font used throughout is also appropriate.

Still not up to par with Kleinman’s work though.  Or Binder’s.  In that comparison, the QOS titles… are a bit cold.  Like the creators knew the character, but didn’t well… love the character.

I’d like to hear your thoughts after the film as the titles sequences of James Bond films have always been a favorite part of the film for me.

– Tom Zielinski

Follow

Get every new post delivered to your Inbox.

Join 131 other followers