One reality of modern movie making is striking as many product placement deals as possible. That way, your “partners” have an incentive to promote your movie, integrating it into their advertising.
On Monday, from morning until prime time, Orbitz.com ran Quantum of Solace-themed advertising on MSNBC that included plenty of clips from the new James Bond film. Undoubtedly, this is just the start of Bond-related spots from QoS “partners” between now and Nov. 14, when the film goes into release in the U.S. That’s on top of plenty of ads for the movie itself. Columbia/Sony bought plenty of QoS spots during Fox’s National Football League coverage on Sunday.