QoS: Product tie-in marketing kicks into high gear

One of the main reason for all those product placement deals in 007 movies is it holds down marketing costs. The companies participating in production placement (or “partners” as marketing types will call them) turn over part of their ad budgets to promoting the film.

With less than two weeks before the movie’s U.S. premier, such ads are all over the place. For example, here’s a frequently run Smirnoff spot:

Not to mention Coca-Cola Co.’s Coke Zero:

When you add the commercials Sony’s Columbia Pictures is buying, James Bond is all over the place.

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