Michael G. Wilson discusses the marketing of 007

Michael G. Wilson, stepson of Cubby Broccoli, has an association with James Bond films going back to Goldfinger (as an extra). So when the co-producer of the Bond film series (along with his half-sibling Barbara Broccoli), talks the business of Bond, it’s worth a listen.

This video is from 1991, and goes into some detail about 1989’s Licence to Kill. That film was a turning point for the franchise — a financial failure in the U.S. and the swan song for Bond veterans such as director John Glen and scripter Richard Maibaum. But there is also some discussion of The Living Daylights and some nice footage of the filming of The Spy Who Loved Me. Take a look: