Saab, once the literary 007’s ride, facing tough times

When John Gardner began writing James Bond continuation novels in the early 1980s, his choice for 007’s car was a Saab. While Saabs never made the movies, the Swedish brand is part of Bond’s history.

Well, things aren’t going so well for Saab, the Swedish automaker owned by General Motors Corp. Sarah Lyall of The New York Times, traveled to Trollhattan, Sweden, to describe what’s going on. A sample:

(I)t is impossible to find anyone in this city in southwest Sweden who is not somehow connected to Saab. Which makes it all the more wrenching that the Swedish government has responded to Saab’s desperate financial situation by saying, essentially, tough luck.

To read the entire story, just click RIGHT HERE. Registration may be required for you to check it out.

One Response

  1. […] Posted on November 24, 2009 by The HMSS Editors Back in March, we ran an article on how the literary James Bond once drove a Saab and how that Swedish brand was facing tough […]

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