007 press kits Part II: The Living Daylights

The Living Daylights had a relatively modest press kit but it had three stills compared to just one for Never Say Never Again. The stills consisted of: a photo of star Timothy Dalton, which was part of the main poster art; a closeup still of Dalton in a tuxedo, apparently from the Koskov/KGB defection sequence after the main titles; and a publicity shot of Dalton and co-star Maryam d’Abo, taken during shooting in Vienna.

In a biography of Dalton, we’re told:

One of Britain’s most distinguished stage and screen actors, Dalton was selected for the role of the world’s best known secret agent after an exhaustive worldwide search and montsh of speculation by the news media and the movie-going public.

“When I was about 25, Mr. Broccoli very kindly asked me if I’d be interested in taking over the role of James Bond from Sean Connery,” Dalton recalls. Frankly, I thought it would be a very stupid move — I considered myself too young and Connery too good. I was approached again several years later, but had already been asked to appear in ‘Flash Gordon.’ So when the schedules came back together this time, I was delighted to accept and embraced this film with a lot of joy and enthusiasm.”

In the main press release, the production team commented on Dalton:

“He’s different,” says Albert R. Broccoli, producer of all fifteen of the United Artists Bond films, “Timothy is a very physical Bond and tried to do most of his own stunts.” “Timothy Dalton is one of a kind — as were his predecessors,” agrees director John Glen. “He’s a fine actor and he shows great aptitude for the role. He’s athletic, enthusiastic, and a good sense of humor, all of which are essential for us.”

The latter comment is interesting, given that Dalton didn’t like delivering the trademark Bond quips, and his two films are criticized by some fans for being humorless at times. Then again, in press releases, the principals didn’t necessarily say what they’re quoted as saying. Often, the writer of the release drafts a statement and it’s sent to the executive or person involved for approval. So it’s possible, Glen was simply shown the quote and approved it, rather than actually saying it.

Because it was the 25th anniversary film, there is also a two-and-a-half page biography of Ian Fleming.

Creator of James Bond, the suave secret agent who changed the direction of both spy literature and motion picture history, Ian Fleming was renowned as a man of laughter, warmth and compassion — all the things the hero of his novels is not!