1974: American Motors gets its one chance to be 007’s ride

In 1974, American Motors got its one and only chance to be James Bond’s primary ride.

The film was The Man With The Golden Gun, Roger Moore’s second 007 film. In earlier installments of the Bond film series, Ford Motor Co. (Goldfinger, Thunderball, On Her Majesty’s Secret Service, Diamonds Are Forever), then-General Motors Corp., now General Motors Co. (Live And Let Die) and Toyota Motor Corp. (You Only Live Twice) provided the bulk of iconic vehicles. (Aston Martin was a small independent company in the 1960s that really didn’t do product placement deals.)

As The Man With The Golden Gun was in pre-production, Eon Productions went with American Motors, then a distant No. 4 U.S. automaker. Part of the reason: Eon was going to use a signature car stunt that had been performed with an AMC model. In any case, AMC had its one chance to show off its models via a 007 movie. The company would be acquired by Chrysler in the mid-1980s, mostly because Chysler coveted AMC’s line of Jeep sport-utility vehicles.

Here’s a look at a key sequence of Golden Gun where AMC got to show off part of its product line.