2004: BusinessWeek discusses 007’s value

Back in 2004, BusinessWeek (now Bloomberg Businessweek), ran a short story by Ronald Grover discussing how much the cinema James Bond might be worth. It’s interesting to read because at the time Metro-Goldwyn-Mayer Inc. was up for sale (as it has been recently). People were wondering about 007’s long-term prospects (as has happened recently). One sample:

The current Bond, 51-year-old Pierce Brosnan, has said he may soon turn in his license to kill. X-Men’s Hugh Jackman and Pirates of the Caribbean’s Orlando Bloom are possible successors. As MGM did by getting Brosnan in 1995, the right blend of actor, director — and maybe a little more skin — could well make Bond a $1 billion man. Doubtless, he’s still got a lot of bad guys left to battle.

In short, there’s an element of the more things change, the more they stay the same. You can read the entire article (which isn’t that long) by CLICKING RIGHT HERE.

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