Our (not so serious) Bond 23 product placement suggestions

So, Sony and Metro-Goldwyn-Mayer want product placement to provide one-third of Bond 23’s production budget, according to a Sunday Times story that ran in The Australian recently. Are there new ways this can be accomplished? New sources of product placement may have to be found that go beyond the usual car and watch deals. We have some ideas:

Bond at breakfast: The hallmark of the Daniel Craig 007 era is that it’s supposed to be gritty and real , no more of the hokey one liners, no more hackneyed, fantasy plots. This is REAL LIFE (except when the laws of physics are violated, but that’s artistic, so it’s OK). What’s more gritty and real life than eating breakfast? This is real life, after all.

Think of it. No 007 movie has shown Bond having breakfast. The closest we got was Sean Connery ordering yogurt and green figs for the next morning in a scene in From Russia With Love. The script could be crafted that Bond is thinking really, REALLY hard about something at breakfast. Daniel Craig can look angry, he could look inquisitive, whatever furthers the story. And while he does that, he can have Kelogg’s Frosted Fakes, or Dannon yogurt or an Egg McMuffin from McDonald’s, or whoever offers the best deal.

This would have the added benefit of being true to the spirit of Ian Fleming, whose original 007 novels featured a lot of detail on what Bond ate. As the MBA types would say, it’s a win-win situation.

Bond at the gym: If the Bond 23 story included some sexual tension between 007 and a female character, it could be set up this way: Bond and the woman exchange some banter. The woman could say something suggestive.

“Well,” Bond replies, “I really have to work out first.” The woman says in a sultry manner, “I’d really love to see that.”

We cut to Bond at the gym working out. Nike, no doubt, would gladly pony up big bucks to get its name on Bond’s gym clothes. Some of Nike’s competitors would offer a lot just to make sure Nike wouldn’t get into the movie.

This also fits into how the Craig 007 movies are gritty and real, not fantasy. After all, ripped bodies like Craig/Bond don’t just happen. They’re the result of a lot of hard work and dedication. It would reinforce how 007 is a dedicated, serious character, not some quipster.

Bond staking out his quarry: In the gritty and real world, 007 can’t just wonder into some place and just spring into action. If the story calls for it, we could see his gritty and real determination to get information, to get an opponent. We could see him parked discreetly away, spending hours patiently waiting for the right moment to strike. And while he’s doing so, he can drink a coffee from Starbucks, or one of its competitors. Once more, this would reinforce the themes of the Daniel Craig era.

As Marc Forester might say, each product placement is its own character, it has its own contribution, it helps to make it real. These suggestions help further that artistic vision.

One Response

  1. […] MAY 2011 POST: OUR (NOT SO SERIOUS) BOND 23 PRODUCT PLACEMENT SUGGESTIONS […]

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