Not a big surprise, but CBS already has a season 1 DVD set of the new Hawaii Five-0 in the works. What’s perhaps more interesting is how it’s already being marketed 21st Century style.
The first public disclosure occurred last week when Peter Lenkov, one of the new Five-0’s executive producers, disclosed this on his Twitter account:
H5-0 DVD LOADED with extras. Deleted scenes. Behind the scenes. SOTB. Stunt secrets. Gag Reel! So MUCH more. CBS HOME VIDEO u rock!!!!!!!
SOTB presumably means Sunset On The Beach, the Honolulu site where the new Five-0’s pilot was shown prior to the new show’s television premier last September on CBS. Amazon.com has already begun accepting pre-orders despite the lack of a formal release date.
Mike Quigley’s Hawaii Five-O Web site speculates that that the release will occur around the same time that the season 11 DVD set of the original Five-O show goes on sale. That, Quigley says, may be just before CBS begins showing season 2 of the new Five-0 in September.
In any event, Lenkov’s tweet about the upcoming DVD release of the reboot demonstrates that CBS is utilizing 21st Century marketing methods. CBS during the first season of the reboot uploaded episode previews and other snippets to spur interest in the new Five-0. (Style reminder: original show spelled it Five-O, with a capital O, while the new show spells Five-0 with a numeral zero.)