A look at how SkyFall as Bond 23 title story spread

James Bond fans around the world are discussing whether Bond 23 will be titled SkyFall when it comes out next year. The fact it happened in less than 24 hours is yet another testiment to the power of the Internet.

First, apparently, was a post ON THE FUSIBLE WEB SITE. It began thusly:

It appears the name controversy over next the James Bond film slated to release in November 2012 by MGM and Sony Pictures is now settled.

The film will be called Skyfall, according to several domain name registrations privately purchased through the brand protection company MarkMonitor this week. MarkMonitor is the same company used by Sony Pictures for thousands of its own domain names, including SonyPictures.com.

One of the first Web sites to pick up on Fusible’s report was A POST ON THE WHATCULTURE! WEB SITE, which linked to Fusible while not explicitly crediting the original (you had to actually follow the link to find that out).

Then, fan Web sites jumped all over it, some reporting the same facts, creating a worldwide virtual echo chamber. Finally, fans uploaded images to YouTube about what a SkyFall poster would look like. Here’s an example:

At this point, who knows? But it appears nearly three since the last 007 movie (and more than a year before Bond 23 comes out), fans are starved for something, anything, to talk about.