Literary magazine gets free Skyfall exposure, Daily Mail says

The magazine Literary Review will appear as a prop in Skyfall, which amounts to free exposure for the publication, the U.K. Daily Mail newspaper said in a Nov. 19 article.

An excerpt:

So keen were the film’s makers to paint a rounded picture of M, the fictional head of MI6 played by Dame Judi Dench, that they approached the magazine’s publishers for permission to use it.

A copy of the October issue, which features an image of Charles Dickens on the cover, is now set to appear as a prop in a scene set in M’s flat.

According to the story, this isn’t product placement and no money changed hands.