Comparing Skyfall talking points to teaser trailer


The Skyfall teaser trailer is less than 75 80 seconds, but it is the first real chance to compare Skyfall’s marketing and talking points to excerpts of the finished product. The teaser trailer is an indication what the Skyfall principals want to emphasize. Until now, fans only had words to go by.

So, here an *early* comparison. Until there’s more to judge, this is a preliminary evaluation:

ON THE MARK:

“With Casino Royale, we started down a path, and we’re sticking with that path.” Michael G. Wilson, co-boss of Eon Productions at November news conference in London, when asked if there would be any changes of direction in Skyfall. Based on the trailer, Skyfall looks to, indeed, another Casino Royale or Quantum of Solace.

In later 007 novels by Ian Fleming, James Bond Bond suffered from a “combination of lassitude, boredom, depression, difficulty with what he’s chosen to do for a living, which is to kill. That makes him a much more interesting character, and some of those things are explored in this movie, because Daniel (Craig) as an actor is capable of exploring them.” That’s director Sam Mendes as quoted by The Associated Press, talking to the press in Turkey in April. Based on the trailer, Craig/Bond is indeed a somber chap.

“Skyfall is even a bit darker than usual.” Mendes as quoted by LaRepubblica during an April media event. Darker than Quantum of Solace? Maybe, maybe not. Darker than the bulk of the 23-film series made by Eon? Again, the trailer would seem to say yes.

LOOKING DUBIOUS

“The director Sam Mendes and Daniel are taking it back to a 60s feel – more Sean. I think that’s what the fans wanted. There’s a magical Goldfinger feel ­surrounding it all. Michael G. Wilson, as quoted in the U.K.’s The People in December, about six weeks after he said there’d be no change in direction with Skyfall. The teaser trailer didn’t appear to have much of a Goldfinger feel.

“I’m making a film that’s both a traditional Bond film, but also one that’s very personal to me.” Mendes as quoted by Shortlist magazine in late April. Skyfall may be personal to Mendes but, based on the trailer, the movie doesn’t look remotely like a traditional Bond film.

“If I agreed to shoot Bond is because I believe that it is now possible to make a film of escape, fun, but at the same time tell us something about the world in which we live.” Mendes, again quoted by LaRepubblica. Escape and fun? Not much fun was evident in the Skyfall teaser trailer.

4 Responses

  1. I thought it was the trailer for the new Bourne film.

  2. Hey, why don’t we go back to the good old days like when Connery played judo with girls in a pink tie. Or maybe bring the moon buggy back? Yeah, back to the character’s roots! Not any of this Craig era nonsense.

  3. I personally would not count on the teaser, or even the trailer, to see the nature of the film. Every trailer these days, no matter what genre, is edited in the same obnoxious, bleak, manner. I think the film will be more light hearted than the advertising will suggest.

  4. “Tell us something about the world we live'”?
    Oh boy…That’s a red flag! First, try to match what the early Bond directors accomplished, THEN we’ll talk!

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