The countdown for Skyfall’s release this fall has begun. For example, the official 007 Twitter feed says the movie is now 22 weeks away so it has a contest where the “best Tweet” today, May 27, receives 22 James Bond movie posters “signed by producers.” On the other hand, we’re wondering about some numbers that studio bosses at Sony’s Columbia Pictures and Metro-Goldwyn-Mayer will be watching:
$600 million: Minimum figure for Skyfall’s worldwide ticket sales to be considered successful.
The highest worldwide gross to date was Casino Royale’s $596.4 million in 2006. In the U.S., the average ticket price was for a movie was $6.55 that year, according to to the National Association of Theatre Owners. That rose to $7.93 last year, according to the trade group.
So, ticket prices will be higher for Skyfall and the movie will be available at higher-priced Imax theaters, a first for a 007 film. As a result, if Skyfall ticket sales total under $600 million, executives (regardless of what they say in public) will probably be disappointed.
$70 million: Minimum figure for Skyfall’s opening weekend in the U.S. to be seen as a success. The biggest U.S. opening weekend for the Bond series was $67.5 million for 2008’s Quantum of Solace, when the average ticket price was $7.18 each.
Now, some will argue that the U.S. isn’t that important to the Bond franchise, that most of its sales are interantional, etc. That’s true. But U.S. numbers are important to the perception of how well a movie is scoring with audiences.
Example: Battleship had sold $230 million in tickets outside the U.S.. However, because it only had a $23.5 million opening weekend in the U.S., the Deadline entertainment Web site, said it had “John Carter-low grosses for high cost (which is why the star of both pics, Taylor Kitsch, will be asking “You want fries with that?” very shortly).”
50 percent: Studios expect, at least in the U.S., a movie’s ticket sales to decline 50 percent during a film’s second weekend. If the figure comes in at 50 percent or lower, execs are happy. Quantum of Solace dropped 60 percent its second weekend in U.S. theaters, yielding the No. 1 spot to the first Twilight vampire movie. Skyfall, in its second weekend in the U.S., will be up against The Twilight Saga: Breaking Dawn Part II.
The statistic Sony and MGM will be looking at is whether Skyfall’s dropoff stays around 50 percent or if it’s worse, the way Quantum’s was.
Filed under: James Bond Films Tagged: | Battleship, Bond 23, Columbia Pictures, Daniel Craig, Eon Productions, James Bond Films, John Carter, Metro-Goldwyn-Mayer, Nikki Finke's Deadline Web site, Official 007 Twitter feed, Skyfall, Sony Corp., The Twilight Saga: Breaking Dawn Part II, Twilight, Twitter