Sony watch: studio looks for second-half 2012 surge

Sony Corp. and its Sony Pictures subsidiary (which includes Columbia Pictures) is looking for Skyfall, the 23rd James Bond movie, to be part of a surge in the second half of 2012 after a mixed first six months of the year.

Highs and lows in first six months: Last month’s Men in Black 3 (which had Skyfall’s teaser trailer attached): has seen its worldwide ticket sales pass the $500 million mark, according to June 18 story in the Los Angeles Times. The movie, though, had a reported $250 million production budget and a reported total cost of $375 million.

The 21 Jump Street comdedy in March (based on a TV drama that helped make Johnny Depp a star) has been described as a hit, getting good reviews and selling $36 million in tickets its weekend ticket sales in the U.S., and $137 million total versus a $42 million production budget. Meanwhile, Adam Sandler That’s My Boy comedy flopped, selling $13 million in tickets its opening weekend after costing a reported $65 million to make. Sandler movies had been a consistent money maker for Sony.

Second-half hopes: Sony is rolling out The Amazing Spider-Man, starting the Peter Parker saga over following the 2002-2007 three-picture series. Viewers will get yet another take on the original Stan Lee-Steve Ditko origin story. The movie is showing up internationally and will be in U.S. theaters in time for the July 4 holiday.

Sony in August has Total Recall, a remake of a 1990 Arnold Schwarzenegger film . The new version got a boost this week. Universal decided to delay The Bourne Legacy movie to Aug. 10 from Aug. 3, avoiding a head-to-head competition with Total Recall. According to THIS STORY on Nikki Finke’s Deadline entertainment-news Web site, there had been complaints from movie theater executives about both films coming out on Aug. 3. Sony, meantime, also has a Meryl Streep-Tommy Lee Jones Jones comedy Hope Springs on Aug. 10.

Skyfall won’t be out until the fall (October in the U.K., November in the U.S.), part of a two-picture deal with Metro-Goldwyn-Mayer to release 007 movies. Sony and MGM want to get the Bond films back on an every-other-year schedule. It remains to be seen whether Eon Productions, which actually produces the Bond series, agrees.

One Response

  1. Cr-egg sucks as a porcupinous Bond impersonator. Get rid of the bloke already and get cracking with Jackman or Cavill before it’s too late!

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