
This is a sequel to a POST IN MAY about numbers that studio bosses will be watching when Skyfall, the 23rd James Bond movie, arrives in theaters. Here are some numbers to keep in mind for those fans who care about how Skyfall does at the box office.
$596.4 million: Highest worldwide ticket sales for a 007 movie (2006’s Casino Royale). Given rising ticket prices and that Skyfall will be available at Imax theaters (with even higher prices), Skyfall should take over the No. 1 slot for Bond movies if ticket sales are comparable to the first two Daniel Craig 007 films.
$169.4 million: Highest U.S. ticket sales for a 007 movie (2008’s Quantum of Solace). See previous item.
$694.7 million: World wide ticket sales for Mission: Impossible — Ghost Protocol, according to the Box Office Mojo Web Site. The 2011 movie, the fourth in the series starring Tom Cruise and based on the 1966-73 television series, is a barometer of the popularity of the spy/action genre. Put another way: can 007 best Ethan Hunt, or Daniel Craig beat Tom Cruise at the box office?
$209.4 million: Mission Impossible — Ghost Protocol’s U.S. ticket sales. Ditto.
50 percent: A figure we’ve mentioned before but is worth repeating. Studio bosses, at least in terms of U.S. ticket sales, look at a 50 percent falloff between the premier weekend and the second weekend as normal. Casino Royale’s falloff was only 25 percent, Quantum of Solace’s was 60 percent. If a movie’s ticket sales decline less than 50 percent, that’s a indicator a film is getting good worth of mouth. When it exceeds 50 percent, the opposite.
Note: not all fans care about the business side of 007, and some couldn’t care less. But for those who do, these figures will be cited in fan debates.
Filed under: James Bond Films | Tagged: Bond 23, Casino Royale, Daniel Craig, Imax, James Bond Films, Quantum of Solace, Skyfall, Skyfall box office, Tom Cruise | 1 Comment »