Skyfall’s Oscar campaign and its quirks

Daniel Craig, among those being suggested for consideration in Skyfall Oscar ads.

Skyfall’s Oscar campaign puts forth Daniel Craig “for your consideration” to Oscar voters.


Sony Pictures and Metro-Goldwyn-Mayer definitely are pressing to secure Oscar nominations for Skyfall, the 23rd James Bond movie. The studios are buying ads on entertainment news sites such as Deadline Hollywood, with rotating banner ads listing possible Oscar-worthy performers and crew “for your consideration.”

Perhaps the most detailed list in the Skyfall Oscar campaign is a list of suggested nominees on THE FILM’S OFFICIAL WEB SITE. It urges that Skyfall be considered for:

Best Picture (Michael G. Wilson and Barbara Broccoli; producers receive the Best Picture Oscar)

Best Director (Sam Mendes)

Best Adapted Screenplay (emphasis added, which we’ll discuss in a moment, Neal Purvis & Robert Wade and John Logan)

Best Actor (Daniel Craig); Best Supporting Actor (Javier Bardem, Ralph Fiennes, Ben Whishaw and Albert Finney); Best Supporting Actress (Judi Dench, Berenice Marlohe and Naomie Harris)

Various crew categories including cinematography (Roger Deakins), editing (Stuart Baird), original score (Thomas Newman) and song (Adele and Paul Epworth).

A few questions:

Adapted screenplay? Adapted from what? The on-screen credit reads, “Written by Neal Purvis & Robert Wade and John Logan.” Generally, you use “written by” for an original screenplay, i.e. one not based on an existing novel, play, short story, etc.

It’s pretty well known that the writing crew took parts of Ian Fleming’s You Only Live Twice and The Man With the Golden Gun novels as a starting point, in particular Twice’s Chapter 21, an obituary of Bond written by M. But the movie’s credits don’t acknowledge this. It’s “Daniel Craig as Ian Fleming’s James Bond 007” in the main titles, but there’s no mention of other Fleming source material, unlike 2006’s Casino Royale, which mentioned Fleming twice, including the Casino Royale novel.

In the “old days,” the titles said “Ian Fleming’s From Russia With Love,” or Goldfinger, Thunderball, etc. which implied it was based on a Fleming story. That was true even when chunks were thrown out, such as 1967’s You Only Live Twice or 1979’s Moonraker. This would be followed by a “Screenplay by” credit, which often implies adapting other source material.

“Screenplay by” can also be used for an original story that has been rewritten substantially such as “Screenplay by Neal Purvis & Robert Wade and Bruce Feirstein, Story by Neal Purvis & Robert Wade,” as in 1999’s The World Is Not Enough. Purvis and Wade did the original screenplay, with Feirstein doing the final rewrite. (Dana Stevens also did drafts in-between but didn’t get a credit.)

Something similar happened with Skyfall: Purvis and Wade wrote the early drafts, then Logan was brought in to rewrite. But Skyfall’s writing credit is relatively streamlined compared with TWINE’s.

UPDATE: We went to the Web site of the Academy of Motion Pictures Arts and Sciences and the SPECIAL RULES FOR THE WRITING AWARDS but that wasn’t much help. It reads:

1.An award shall be given for the best achievement in each of two categories:

Adapted Screenplay

Original Screenplay

2.A Reminder List of all pictures eligible in each category shall be made available along with nominations ballots to all members of the Writers Branch, who shall vote in the order of their preference for not more than five productions in each category.
3.The five productions in each category receiving the highest number of votes shall become the nominations for final voting for the Writing awards.
4.Final voting for the Writing awards shall be restricted to active and life Academy members.

One possibility: even though Skyfall has an original story, the character of James Bond is adapted from another medium, so therefore Skyfall’s script is considered “adapted” by the academy.

UPDATE II: The writer’s branch of the academy is also known for being prickly about what’s eligible for an original screenplay award, sometimes ruling what seem like original scripts are adapted. CLICK HERE to view a story in The Wrap Web site about a 2010 example.

Berenice Marlohe or Berenice Lim Marlohe? The Oscar push again highlights the oddity of how the actress was billed one way in ads and another in the movie’s titles.

One editor or two? As we’ve noted before, Stuart Baird was listed as sole editor in Skyfall ads, but in the main titles it listed Baird and Kate Baird as editors, with Kate Baird’s name in smaller letters. Also (which we only caught on a subsequent viewing), Kate Baird is also listed as first assistant editor in the end titles.

45th anniversary of the end of U.N.C.L.E. (and ’60s spymania)

The symbolism of a 1965 TV Guide ad for The Man From U.N.C.L.E. came true little more than two years later. (Picture from the For Your Eyes Only Web site)

The symbolism of a 1965 TV Guide ad for The Man From U.N.C.L.E. came true little more than two years later. (Picture from the For Your Eyes Only Web site)


Jan. 15 marks the 45th anniversary of the end of The Man From U.N.C.L.E. It was also the beginning of the end for 1960s spymania.

Ratings for U.N.C.L.E. faltered badly in the fall of 1967, where it aired on Monday nights. It was up against Gunsmoke on CBS — a show that itself had been canceled briefly during the spring of ’67 but got a reprieve thanks to CBS chief William Paley. Instead of oblivion, Gunsmoke was moved from Saturday to Monday.

Earlier, Norman Felton, U.N.C.L.E.’s executive producer, decided some retooling was in order for the show’s fourth season. He brought in Anthony Spinner, who often wrote for Quinn Martin-produced shows, as producer.

Spinner had also written a first-season U.N.C.L.E. episode and summoned a couple of first-season writers, Jack Turley and Robert E. Thompson, to do some scripts. Also in the fold was Dean Hargrove, who supplied two first-season scripts but had his biggest impact in the second, when U.N.C.L.E. had its best ratings. Hargrove was off doing other things during the third season, although he did one of the best scripts for The Girl From U.N.C.L.E. during 1966-67.

Hargrove, however, quickly learned the Spinner-produced U.N.C.L.E. was different. In a 2007 interview on the U.N.C.L.E. DVD set, Hargrove said Spinner was of “the Quinn Martin school of melodrama.” Spinner wanted a more serious take on the show compared with the previous season, which included a dancing ape. Hargrove, adept at weaving (relatively subtle) humor into his stories, chafed under Spinner. The producer instructed his writers that U.N.C.L.E. should be closer to James Bond than Get Smart.

The more serious take also extended to the show’s music, as documented in liner notes by journalist Jon Burlingame for U.N.C.L.E. soundstracks released between 2004 and 2007 and the FOR YOUR EYES ONLY U.N.C.L.E. TIMELINE.

Matt Dillon, right, and sidekick Festus got new life at U.N.C.L.E.'s expense.

Matt Dillon (James Arness), right, and sidekick Festus (Ken Curtis) got new life at U.N.C.L.E.’s expense.

Gerald Fried, the show’s most frequent composer, had a score rejected. Also jettisoned was a new Fried arrangement of Jerry Goldsmith’s theme music. A more serious-sounding one was arranged by Robert Armbruster, the music director of Metro-Goldwyn-Mayer. Most of the fourth season’s scores would be composed by Richard Shores. Fried did one fourth-season score, which sounded similar to the more serious style of Shores.

Napoleon Solo and Illya Kuryakin, however, weren’t a match for a resurgent Matt Dillon on CBS. NBC canceled U.N.C.L.E. A final two-part story, The Seven Wonders of the World Affair, aired Jan. 8 and 15, 1968..

U.N.C.L.E. wouldn’t be the first spy casualty. NBC canceled I Spy, with its last new episode appearing April 15, 1968. Within 18 months of U.N.C.L.E.’s demise, The Wild, Wild West was canceled by CBS (its final new episode aired aired April 4, 1969 although CBS did show fourth-season reruns in the summer of 1970) and the last episode of The Avengers was produced, appearing in the U.S. on April 21, 1969. NBC also canceled Get Smart after the 1968-69 season but CBS picked up the spy comedy for 1969-70. Mission: Impossible managed to stay on CBS until 1973 but abandoned spy storylines its last two seasons as the IMF opposed “the Syndicate.”

Nor were spy movies exempt. Dean Martin’s last Matt Helm movie, The Wrecking Crew, debuted in U.S. theaters in late 1968. Despite a promise in the end titles that Helm would be back in The Ravagers, the film series was done. Even the James Bond series, the engine of the ’60s spy craze, was having a crisis in early 1968. Star Sean Connery was gone and producers Albert R. Broccoli and Harry Saltzman pondered their next move. James Bond would return but things weren’t quite the same.