Wilson & Broccoli, an appreciation

Barbara Broccoli and Michael G. Wilson

Barbara Broccoli and Michael G. Wilson

Michael G. Wilson and Barbara Broccoli, the co-bosses of Eon Productions, are scheduled to get an award from the Producers Guild on Jan. 19. The half-siblings this week were featured in a write-up on Variety.com previewing the event.

Evaluations of second-generation business leaders (and running the Bond franchise qualifies as a business) can vary. Occasionally, the second-generation outshines the first (think Thomas Watson Jr. of IBM). Sometimes, the second generation’s ambitions are frustrated by the first (think Edsel Ford). Sometimes, the second generation can make its own mark that’s simply different than the first (think Richard D. Zanuck).

In any case, it can be a balancing act. In the case of the 007 franchise, Albert R. “Cubby” Broccoli was a co-founder and a showman. His stepson and daughter succeeded him in the 1990s but had entirely different styles.

Wilson and Broccoli’s main accomplishment may have been to deal with changing executive regimes at Metro-Goldwyn-Mayer. Albert Broccoli and Harry Saltzman initially had the support of a firmly entrenched group of executives at United Artists, including Arthur Krim, Robert Benjamin and David Picker. That began to change in the 1970s (and after Saltzman departed the series). MGM acquired UA in the early ’80s and changes in the executive suite accelerated.

Also, Wilson and Broccoli were handed the reins in the midst of a six-year hiatus that might have killed the series. In the 21st century, MGM went through bankruptcy, another time of uncertainty.

Wilson and Broccoli may not have the publicity flair that Albert R. Broccoli had. Wilson has his P.T. Barnum moments, where his statements don’t always square with each other. Barbara Broccoli can rely on a few catch phrases such as “the money’s on the screen.”

Still, the pair remain in charge of the Bond franchise, which will result in the start of production of Bond 24 later this year.

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