A look back at Quantum of Solace’s publicity

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Bond 24 is expected to begin filming next month. If tradition holds, that also means they’ll be a press conference for the start of production.

These press conferences primarily are intended to promote the movie. That’s one reason why it’s a good idea to take some of what’s said with a few grains of salt.

We came across the video below at HAPHAZARDSTUFF.COM. It’s the first of three (and counting) videos that examine the 2008 James Bond film Quantum of Solace in detail.

We bring it up because in this first installment, we see a lot of footage from the Quantum press conference as well as other press interviews. Some of what the cast and crew said doesn’t, well, quite hold up to scrutiny. For example:

10:42 mark: Daniel Craig says, “We don’t have shaky cameras.”

10:48: Barbara Broccoli says, “It’s not a revenge movie.” (Full quote played around the 1:18 mark, “It’ not a revenge movie, it’s much more complicated than that.”)

10:50: Olga Kurylenko describes her character. “She’s driven by revenge.”

11:10: Director Marc Forester says, “I’ve never seen a Bond film set in a desert.” (Haphazard Stuff uses this opportunity to show desert clips from The Living Daylights and The Spy Who Loved Me.)

11:20: Forester in separate comments from what appears to be the same interview. Comment one: “I can’t think about an audience, making the movie to please them.” Comment two: “It has to be commercially successful.”

Well, you get the point. In any case, fans view these press conferences more as a chance to celebrate a new 007 film starting production.

To access all three Haphazard Stuff videos, CLICK HERE.

Quantum of Solace Review Part One from HaphazardStuff on Vimeo.

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