How well do Americans like 007?

Sean Connery, as 007, circa 1963

Sean Connery, as 007, circa 1963

A market research company called YouGov surveyed 999 Americans on Dec. 4-5 about James Bond. The survey occurred just before SPECTRE, the 24th James Bond film, began principal photography.

According to YouGov’s polling results:

–20 percent of Americans said they thought they had seen every James Bond movie. That included 24 percent of men, 16 percent of women.

Breaking down the numbers further, 18 percent of whites thought they’d seen every 007 film, 31 percent of blacks and 18 percent of Hispanics. By age, it broke down to 18 percent 18-29, 21 percent 30-44, 20 percent 45-64 and 20 percent 65 and older. By family income: 17 percent below $40,000, 22 percent $40,000 to $80,000 and 29 percent $80,000 and above.

–27 percent liked 007 films “a lot,” while 29 percent liked them “somewhat,” 20 percent “a little” and 18 percent “not at all.” Another 6 percent were “not sure.”

–50 percent said Sean Connery was their favorite screen Bond, with Pierce Brosnan at 19 percent, Roger Moore at 17 percent, Daniel Craig at 11 percent, Timothy Dalton at 2 percent and George Lazenby at 1 percent.

When Bond fans are broken down by age, things changed. In the 18-29 category, Connery was still No. 1 at 33 percent but Craig was a close second at 26 percent. Pierce Brosnan stood at 21 percent, with Roger Moore at 13 percent, 4 percent for Dalton and 3 percent for Lazenby.

Connery was No. 1 with 42 percent 30-44, 54 percent 45-64 and a whopping 72 percent 65 and older.

Want a break down by political affiliation? Connery was No. 1 with 51 percent among both Democrats and Republicans, and 48 percent among independents.

Regional breakdown? Connery was tops in all regions: Northeast (53 percent), Midwest (54 percent), South (46 percent) and West (49 percent).

To see the YouGov tables, CLICK HERE.

YouGov, IN A DEC. 10 STORY ON ITS WEBSITE also says it asked respondents an “open ended question” who should be the next screen 007 after Daniel Craig. YouGov said the most popular choice was actor Idris Elba but the story didn’t provide a detailed breakdown. YouGov also said Benedict Cumberbatch and Jason Statham “were also particularly popular.”

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One Response

  1. I believe this American poll is correct. reason’s being when the
    film’s were being made back in (1962)
    the film’s were directed at an American audience, the producer’s
    being American I mean half of the partnership, new if they captured
    the imagination of the American film going public they would also
    capture the world. which they were only half right.

    however it wasn’t until (1964) when ‘goldfinger’ was released
    before james bond became bondmania to the world.
    and that’s why sir sean connery has and will continue to be
    the original number 1 james bond of all time.

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