Family model vs. corporate model Part II

Avengers: Age of Ultron poster

Avengers: Age of Ultron poster

We’re on the verge of the newest chapter in the family model vs. corporate model of filmmaking. Once more, some big numbers are being discussed.

Weeks before it opens, there are already box office projections for Avengers: Age of Ultron, the latest entry from Walt Disney Co.’s Marvel Studios, representing the machine-like corporate model of predictability. A story at the DEADLINE entertainment news website says the new Avengers film is “tracking a little better than (2012’s) The Avengers at the same point in the cycle…and is expected to be one of the highest — if not the highest — opening in history.”

Marvel’s The Avengers movie in 2012 had a U.S. opening weekend of $207 million on its way to an eventual $1.5 billion worldwide box office.

The family model is represented by Eon Productions, which makes the James Bond film series. Eon is controlled by Michael G. Wilson (stepson) and Barbara Broccoli (daughter) of Eon co-founder Albert R. Broccoli.

Eon’s most recent offering, 2012’s Skyfall, scored $1.11 billion at the box office.  Things were closer outside the U.S. where The Avengers had a box office of $895 million while Skyfall had at $804 million, according to the Box Office Mojo website.

The projections cited by Deadline tend to set expectations within the movie industry. If you meet or exceed the projections, you’re doing great. If you fall short, even if the numbers are still substantial, it’s seen as disappointing.

“Geez, what will Disney/Marvel do if they only open to $200M on this one?” Deadline’s Anita Busch wrote.

Eon’s newest 007 installment, SPECTRE, is due out in November. It will also have high expectations when its tracking numbers begin to appear. That’s because of Skyfall’s success as well as SPECTRE’s $300 million budget, which became known because of the computer hacks at Sony Pictures, which is releasing SPECTRE.

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