U.N.C.L.E. awakes: The Rip Van Winkle Affair

Bus for participants in U.N.C.L.E. movie press junket in Rome

Bus for participants in U.N.C.L.E. movie press junket in Rome

For one day, The Man From U.N.C.L.E. was truly back after a slumber of more than 30 years. Rip Van Winkle only slept for 20 years.

May 9 was a press junket in Rome for The Man From U.N.C.L.E. movie. Images and comments flooded social media outlets such as Facebook, Twitter and Instagram.

There hasn’t been an official U.N.C.L.E. production since The Return of The Man From U.N.C.L.E. television movie aired on CBS in 1983. Principal photography for the Guy Ritchie-directed feature film took place in the late summer and fall of 2013.

There have been milestones since then, including test screenings in 2014 and release of a first trailer in February. Still, the Rome press junket represented the biggest push by Warner Bros. to begin to raise visibility for the film.

Warner Bros. is in an unusual situation for the “summer” movie season (which begins the first weekend of May). It has no “tent pole” movie, so AS NOTED IN THIS VARIETY STORY, it’s releasing more films than other studios for the summer, looking to make up in volume what it lacks in spectacle. Thus, U.N.C.L.E. has become part of the studio’s “flood the zone” strategy.

Anyway, that’s for studio executives. For U.N.C.L.E. fans — at least those who want new U.N.C.L.E. tales — May 9 marked a beginning (or reawakening).

The U.N.C.L.E. movie, by 2015 standards, is modest ($75 million production budget). It’s in the shadow of the James Bond franchise, whose new installment, SPECTRE, has a $300 million budget, making it one of the most expensive movies of all time.

On the very same day Warners had its coming out party, SPECTRE released its latest “clapperboard” shot, one of the ways the 007 franchise uses social media to promote its product. (If you want to see all the SPECTRE clapperboard shots in scene order, CLICK HERE.)

In the end, despite U.N.C.L.E.’s Ian Fleming connection (the 007 author helped name Napoleon Solo), the two are different animals. Bond is the big kid on the block. U.N.C.L.E. is trying to get established again after a long layoff.

The U.N.C.L.E.’s movie’s Napoleon Solo is played by Henry Cavill, passed over for the role of 007 in favor of Daniel Craig in 2005. Both movies filmed in Rome, but SPECTRE spent $60 million there, almost as much as U.N.C.L.E.’s entire budget.

May 9 was a big day for U.N.C.L.E. fans. It remains to be seen whether the U.N.C.L.E. movie so long in development will be worth the wait. For at least one day, many U.N.C.L.E. fans felt a surge of excitement that it might be.

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One Response

  1. […] million production budget plus additional marketing expenses, which included, among other things, a May press junket in Rome. U.N.C.L.E. was the biggest loser from Paramount’s release date change for Mission: […]

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