SPECTRE spot airs on ABC, spreads on social media

REVISED (10 a.m., June 10) — A one-minute commercial for SPECTRE, the 24th James Bond film, aired on ABC during its telecast of the NBA Finals on June 9.

On the morning of June 10, the official 007 website and official 007 Twitter feed released an official online version:

FROM JUNE 9: Within an hour, bits of the commercial went out on social media.

The James Bond Brasil website, ON ITS FACEBOOK PAGE, put out a 15-second video of action scenes taken from the commercial. James Bond Brasil shared the video on other James Bond-themed Facebook pages.

The fan site also put out an image on Twitter:

Bond e Lucia Sciarra em cena do novo trailer de #SPECTRE. pic.twitter.com/rj4s1bSQEX

— James Bond Brasil (@JamesBondBR) June 10, 2015

Unofficial versions of the commercial emerged on YouTube by 11:05 p.m. In the comments section below, you’ll see several stills taken from the commercial by a reader.

Our modest proposals for click bait 007 lists

Bond had become bored by the click bait lists

WHAT CULTURE, an entertainment website consisting primarily of “click bait” lists and photo galleries, may have topped itself this time: 25 Greatest Ever James Bond Villains.

Stop and think about that for a moment. The 007 film series produced by Eon Productions consists of 23 (soon to be 24, with SPECTRE) movies. Toss in the two non-Eon movies (the 1967 Casino Royale spoof and 1983’s Never Say Never Again), you reach 25, soon to be 26.

The 25 greatest James Bond villains of all time? Not exactly a high bar for a “greatest ever” list — even if you assume each film has an average of two, a mastermind and a lead thug.

If that’s now the standard, perhaps we’ll soon see “click bait” lists:

25 hottest James Bond women: The whole point of “click bait” is to get readers to click on the story and, with photo galleries, get them to keep clicking. The more clicks, the better the ad revenue. Well, sex usually sells and such a list/photo gallery would include lots of photos of women in skimpy bathing suits.

It works on a grander scale for Sports Illustrated’s swimsuit issue. With Bond actresses, a number of them have posed either in swimsuits or less.

Note: This blog, back in 2008 when it was associated with the Her Majesty’s Secret Servant website (1997-2014), ran a post called ZOO’s Top 10 Sexiest Bond Girls. It’s still the most clicked upon individual post after all these years. (The No. 1 slot is the main website address for the blog.) And that post only had one thumbnail photo of You Only Live Twice’s Mie Hama. (We don’t get any ad revenue. If you see an ad on a post, WordPress.com is collecting the money.)

Top 20 James Bond cars: After sex, comes automobiles. Photo galleries featuring cars are often good as “click bait.” Twenty-five might be stretching things, but 20 may be a more manageable number while providing the appearance of standards.

Top 15 James Bond aircraft: Aircraft can be visually appealing. With the Bond series, a number would probably be helicopters, including the famous Little Nellie mini-copter from You Only Live Twice. The trick would be to start with No. 15 and work your way up, to keep readers clicking away, wondering when they’d see Little Nellie.

Top 10 Most Overrated James Bond movies: One way to get readers to click is to make them mad. By setting the number at 10, chances are you’d offend a wide range of 007 fans and get them to click all the more.