‘Mr. Warner’ steps up ad spending for the U.N.C.L.E. movie

U.N.C.L.E. movie poster

“Mr. Warner” has boosted ad spending for The Man From U.N.C.L.E. movie ahead of the film’s Aug. 14 release, VARIETY REPORTED on July 29.

The entertainment news site estimated Warner Bros. spent almost $11 million in its most recent weekly report of movie advertisement expenditures. The studio, a unit of Time Warner paid for “1,398 national airings across 42 networks, led by ESPN and Comedy Central,” according to Variety. Warners has spent $14.78 million on U.N.C.L.E. since July 14, according to a chart that accompanied the story.

Originally, Warner Bros. scheduled U.N.C.L.E. for a mid-January release, not considered a prime time for movie releases. “Mr. Warner” switched it to August, part of the summer movie season but after most “tentpole” films have arrived in theaters.

It appears Warners is betting The Man From U.N.C.L.E. can find a new audience. The original series ran from September 1964 to January 1968. The last U.N.C.L.E. production was the 1983 television movie The Return of The Man From U.N.C.L.E., which featured original stars Robert Vaughn and David McCallum.

With next month’s film, director Guy Ritchie has stripped out familiar memes from the show, including its secret headquarters, while providing new takes on the characters of Napoleon Solo (Henry Cavill) and Illya Kuryakin (Armie Hammer). The film had a production budget of $75 million.

No. 2 on the Variety ad-spending list was Paramount’s Mission: Impossible Rogue Nation at $6.57 million during 1,633 national telecasts over 44 networks. That film has showings tonight and its formal release date is Friday.

To see the Variety story and its list of the top five movies for ad spending, CLICK HERE.

Shoutout to Cynthia W. Walker and The Man From U.N.C.L.E. Inner Circle page on Facebook.

Chris Corbould concludes work on SPECTRE

Long-time 007 special effects man Chris Corbould took to Twitter to say he’s finished up his work on the 24th James Bond film.

Corbould isn’t a prolific Twitter user. He had put out only 36 tweets as of early Thursday afternoon. But he used his THIRD TWITTER POSTING in October to announce he’d be on the movie’s crew.

You can see an image below of Corbould’s tweet announcing wrapping up work on the film. Corbould won an Oscar for the Christopher Nolan-directed Inception and worked on Nolan’s Batman movies.

Finished on Spectre yesterday, what an amazing journey! So excited to see it!

— Chris Corbould OBE (@Chriscorbould1) July 30, 2015