‘Mr. Warner’ steps up ad spending for the U.N.C.L.E. movie

U.N.C.L.E. movie poster

U.N.C.L.E. movie poster

“Mr. Warner” has boosted ad spending for The Man From U.N.C.L.E. movie ahead of the film’s Aug. 14 release, VARIETY REPORTED on July 29.

The entertainment news site estimated Warner Bros. spent almost $11 million in its most recent weekly report of movie advertisement expenditures. The studio, a unit of Time Warner paid for “1,398 national airings across 42 networks, led by ESPN and Comedy Central,” according to Variety. Warners has spent $14.78 million on U.N.C.L.E. since July 14, according to a chart that accompanied the story.

Originally, Warner Bros. scheduled U.N.C.L.E. for a mid-January release, not considered a prime time for movie releases. “Mr. Warner” switched it to August, part of the summer movie season but after most “tentpole” films have arrived in theaters.

It appears Warners is betting The Man From U.N.C.L.E. can find a new audience. The original series ran from September 1964 to January 1968. The last U.N.C.L.E. production was the 1983 television movie The Return of The Man From U.N.C.L.E., which featured original stars Robert Vaughn and David McCallum.

With next month’s film, director Guy Ritchie has stripped out familiar memes from the show, including its secret headquarters, while providing new takes on the characters of Napoleon Solo (Henry Cavill) and Illya Kuryakin (Armie Hammer). The film had a production budget of $75 million.

No. 2 on the Variety ad-spending list was Paramount’s Mission: Impossible Rogue Nation at $6.57 million during 1,633 national telecasts over 44 networks. That film has showings tonight and its formal release date is Friday.

To see the Variety story and its list of the top five movies for ad spending, CLICK HERE.

Shoutout to Cynthia W. Walker and The Man From U.N.C.L.E. Inner Circle page on Facebook.

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One Response

  1. it seems everything is showing signs of being a success for ‘the man from u.n.c.l.e film. word of mouth on the internet is starting to spread, hope the films a success at the box office. next month,

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