Heineken evokes 007 in promotional video

UPDATE II (Sept. 21): Reader Frank Coronado traces the source music back further, to a piece called “The Hellraisers” composed by Syd Dale. See his comment below.

UPDATE: Reader Scott Hand pointed out that part of the music from this video was originally produced for the 1967 Spider-Man cartoon that aired on ABC.

ORIGINAL POST: Heineken — or Heineken (R) as the European beer brand prefers to be listed as — has posted a promotional video with Daniel Craig.

The MI 6 James Bond website posted about this earlier. The promotional video has a number of 007 memes, including the late actor Herve Villechaize (who played secondary villain Nick Nack in 1974’s The Man With The Golden Gun) showing up through CGI magic. There’s a reference to Oddjob’s deadly hat as well.

Presumably, this video is part of a SPECTRE promotion, a way to defer the $300 million-plus production cost of the 24th James Bond movie.

You can view the video below:

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One Response

  1. The music in the new Heineken commercials is actually a piece of stock music from the 60s called “The Hellraisers.” composed and performed by Syd Dale. It was used as the theme for the BBC World Service’s OUTLOOK program in the 70s and 80s. But I always associate it with Doris Wishman’s 1966 softcore sex “roughie,” ANOTHER DAY, ANOTHER MAN, which also uses it in its trailer. Being a piece of stock music, it quite probably was used in the 60s SPIDER-MAN cartoon as well.

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