SPECTRE may pass break-even point this weekend

SPECTRE promotional art

SPECTRE promotional art

SPECTRE may surpass the break-even point this weekend less than a month after its premiere.

Exhibitor Relations, which tracks movie box-office data said in a tweet that the 24th James Bond movie’s global box office “looks to top” the $670 million mark this weekend.

While only studio accountants know for sure, VARIETY ESTIMATED NOV. 4 that SPECTRE needed $650 million in worldwide box office to break even. Here’s an excerpt from that story:

With a price tag of $250 million, plus more than $100 million in marketing and promotion costs, industry executives predict that the picture will have to do $650 million to break even. That’s because “Spectre’s” backers, a group that includes Metro-Goldwyn-Meyer and Eon Productions, will have to split revenues with exhibitors. Fewer than 90 films have ever achieved that gross globally and only one other Bond film, “Skyfall,” has ever surpassed that mark.

Skyfall’s global box office was $1.11 billion. An estimate for SPECTRE’s third weekend in the U.S. and Canada will be released Sunday and the actual figure on Monday.

Here’s the tweet from Exhibitor Relations.

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