Limbo for the serious James Bond fan Part II

Image for the official James Bond feed on Twitter

Image for the official James Bond feed on Twitter

Last week’s fuss/buzz/kerfuffle (take your choice) about whether Daniel Craig has quit or not as James Bond unleashed a heat, if not much light about what’s next for the film 007.

What follows are some observations until there’s some real news to chew on.

Both the Daily Mail and BBC were opaque: There were dueling media accounts last week by the Daily Mail (which said Craig quit and turned down 68 million British pounds to do two more movies) and the BBC (which said Craig hadn’t quit and a decision wouldn’t be made for “a while.”).

For many, the decision which to believe was easy. The BBC is a prestigious media outlet while the Daily Mail (or Daily Fail, according to its critics) is a sloppy U.K. tabloid.

Still, both relied on unidentified sources of information. The Daily Mail cited “insiders,” including “one LA film source.” The BBC cited “authoritative Bond sources” (Barbara Broccoli? Michael G. Wilson? An Eon publicist?).

In a lot of instances, you have to not identify sources to break a story. But there’s the drawback that, in the end, the reader has to trust the outlet. In this case, the two outlets — one prestigious, the other not — are equally opaque in how they obtained their information.

Tabloids have been right in the past: Tabloids have been correct about Bond news in the past. That doesn’t mean each new story — such as last week’s Daily Mail story about Craig — should get an automatic pass. But people do tend to forget when their information has turned out to be right.

One such story occurred four years ago when the Daily Mail insisted that Naomie Harris was playing Moneypenny in Skyfall. The initial publicity said she was playing an MI6 agent named Eve.

Harris denied she was playing Moneypenny. The MI6 James Bond website ran a story in January 2012 that amplified that point.

Although little has been revealed about her Bond Girl role in the upcoming “Skyfall”, a lot of talk has been generated by the casting of Naomie Harris. Tabloids ran wild with speculation that the actress would be playing Miss Moneypenny, but Harris has finally put that story to bed.

(snip)

Despite Harris categorically stating in the interview that she will not be playing Moneypenny in the film, one tuned-out sub editor at the Mail still managed to slip the falsehood into her unrelated travel report from the Maldives, printed in the same issue of the newspaper. (emphasis added)

Months later, the Daily Mail was proven to be correct.

Again, the Daily Mail has a bad journalistic reputation. But, for some reason, it has had 007 scoops proven correct. Many of them were reported by Baz Bamigboye, but he hasn’t been on the Bond beat since late 2014. Skepticism is understandable. Still, all sorts of stories about both Skyfall and SPECTRE were proven correct.

People, incorrectly, believe something isn’t official until there’s a press release: Contracts can be signed and commitments made — all very official, and legally binding — before there’s a public announcement.

Example: Ford Motor Co. hired Boeing Co. executive Alan Mulally as its new chief executive officer on Friday, Sept. 1, 2006. Mulally signed his contract on that date. His hiring, however wasn’t announced until four days later, Tuesday, Sept. 5, the day after the U.S. Labor Day holiday. The Sept. 1 date didn’t become public until a subsequent filing with the U.S. Securities and Exchange Commission about terms of the new CEO’s contract.

In other words, Mulally was legally Ford’s CEO for four days before the company informed the public. That’s as official as it gets. A press release is the end of the process and not the beginning.

 

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