DC rolls out more optimistic take on movies

Batman v Superman poster

Batman v Superman was criticized for being overly dark.

At this weekend’s San Diego Comic Book Con, Warner Bros./DC Entertainment provided its first preview of an more optimistic take on its super hero movies.

The studio used Comic Con to show a trailer for the Woman Woman movie scheduled for June 2017. Also unveiled was a video with footage from Justice League, due out for release in the fall of 2017.

To a degree, both seemed lighter than Batman v Superman, which was criticized in late March for its mostly dark and somber tone.

Batman v Superman got a ton of bad reviews, reflected in a only a 27 percent “fresh” rating on the Rotten Tomatoes website. More importantly, for studio executives, its worldwide box office was $872.7 million.

While impressive for most movies, the movie plunged after a huge opening its first weekend. Also, Warners was looking to join the $1 billion club. The movie didn’t match the 2015 James Bond movie SPECTRE ($880.7 million).

WB/DC’s big competitor, Walt Disney Co.’s Marvel Studios, made to the $1 billion club again a few months later with Captain America: Civil War. That movie had a serious, emotional payoff while still retaining the type of humor seen in other Marvel films.

Since then, there has have been executive changes at DC, including elevating Geoff Johns, a comic book writer turned executive, to co-head of DC’s movie operations. The news was broken in May by The Hollywood Reporter, which described the move as a “course correction.”

New York magazine’s Vulture website described Johns as “big on hope and optimism.”

The studio has a lot riding, in particular, on Justice League, because it’s DC’s answer to Marvel’s Avengers movies (the Justice League came first in the comics). Also, Justice League, is being directed by Zack Snyder, the director of Batman v Superman.

Anyway, both trailers are below.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: