Elon Musk has a ‘Project Goldfinger’

Elon Musk’s one time Twitter photo.

Elon Musk, who builds electric cars and launches rockets, has a thing for James Bond.

In 2013, Musk bought the submarine car from The Spy Who Loved Me. For a time, he had a picture of himself on Twitter evoking Ernst Stavro Blofeld (and Dr. Evil).

This week, according to the Jalopnik website, there’s part of his Fremont, California, plant that builds electric cars with a sign reading, “Top Secret: Project Goldfinger.”

Here’s an excerpt from the story by Jalopnik’s Michael Ballaban:

It’s a bit of a mystery as to what it is. The paper sign was attached to a temporary wall sealing off an area from prying eyes near a stamping section of the factory, and everyone I asked didn’t know what I was talking about.

Tesla spokespeople had no idea, Tesla employees had no idea, even Elon Musk himself claimed to have no clue as to what I was talking about when I asked him at a press conference. He laughed, dismissed it as “probably a joke,” and moved on.

It should be noted that Auric Goldfinger gave the code name “Operation: Grand Slam” to his plan to steal gold from Fort Knox (as in Ian Fleming’s novel) or to explode an atomic bomb there (as in the 1964 movie).

Anyway, Ballaban writes he’s been told Musk uses Bond-related names for project updates. Musk does have a lot of his plate. Tesla Motors Inc., the electric-car company that Musk runs, is in the midst of expanding its lineup. And SpaceX, another Musk company, always is busy.