Bond isn’t at the same level as other film franchises: You’ve bought an old helicopter. And we should care, why?
The Man From U.N.C.L.E. movie in 2015 acquired a lot of old cars. More than three years after filming began, it didn’t really matter in the movie’s ultimate success (or lack thereof), did it? Buying vehicles and props is, at the end of the day, a minor enterprise.
Real film franchises have studios that distribute them. Bond doesn’t have one.
The most recent 007 film, SPECTRE, came out in the fall of 2015. Sony Pictures released the last four Bond movies. SPECTRE concluded Sony’s most recent two-picture contract.
If Bond were a fantastically profitable film franchise, other studios would be beating down the doors of Metro-Goldwyn-Mayer, 007’s home studio. But MGM hasn’t yet reached a new deal.
Of course, Sony got taken with the last two films (Skyfall and SPECTRE), providing 50 percent of the financing but only 25 percent of the profits. That might, just might, be a factor in MGM’s delays in finding a new studio partner.
Meanwhile, real film franchises actually seek publicity. Marvel Studios releases two movies a year. But it successfully gets publicity year round. Ditto for Warner Bros.’ DC Comics film universe, despite the fact it’s not as successful as Marvel.
The Bond franchise is more like the Kremlin. I know, Ian Fleming would spin in his grave at that reference.
Seriously, though, there are parallels. Both provide little tiny bits of news that require the knowledge of long-time followers to interpret. Why else, do you suppose, there has been so much attention to the purchase of a helicopter?