Late July: The new hot spy movie release date

Atomic Blonde poster

Through a series of unrelated events, the last weekend of July has emerged as a hot release date in the U.S. for spy movies.

This year’s entry is Atomic Blonde, with Charlize Theron as Lorraine Broughton, an operative adept at both gunplay and hand-to-hand combat. It opens in the U.S. on July 28.

Atomic Blonde is the third spy film in a row to open during the final July weekend.

The streak began with Mission: Impossible Rogue Nation, the fifth installment in star-producer Tom Cruise’s film series.

Rogue Nation originally was set to open on Christmas Day 2015. However, Paramount moved up Rogue Nation’s release to get it out of the way of Star Wars: The Force Awakens, which had a Dec. 18, 2015 release date.

The strategy worked. Rogue Nation ended up with a box office of $195 million in the U.S. and Canada and $682.7 million globally.

Rogue Nation also affected another spy movie, The Man From U.N.C.L.E., which came out just two weeks later. Rogue Nation was still going strong and U.N.C.L.E. was No. 3 its opening weekend.

In 2016, both star Matt Damon and director Paul Greengrass returned to the Bourne franchise with Jason Bourne. Universal slotted the movie for a July 29 release date.

Jason Bourne didn’t do quite as well as Rogue Nation, with a U.S.-Canada box office of $162.4 million and $415.5 million worldwide.

Regardless of Atomic Blonde’s box office results later this month, the July spy movie streak already is guaranteed to continue. Paramount has Mission: Impossible 6 scheduled for July 27, 2018. The movie currently is in production.

To a degree, this makes a lot of sense. The “summer” movie release in the U.S. begins in May. Many of the biggest summer films already have been in theaters and late July is a chance for spy films to find an audience.

If you haven’t seen it, here’s one of the trailers of Atomic Blonde.

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