Following this week’s announcement of a 2019 release date for Bond 25 here are some unimportant questions about 007’s next film adventure.
Why make this announcement now? The announcement came the Monday after last weekend’s San Diego Comic Con. That event saw November’s Thor: Ragnarok film, this November’s Justice League movie and next year’s Avengers: Infinity War film grab a lot of publicity. Perhaps it’s a chance to remind audiences that James Bond is yet to be heard from?
Why announce a release date without a star, distributor or a director? We don’t really know. See answer (such as it is) to the previous question for a possible explanation.
What do you mean by that? The San Diego Comic Con has become a publicity launching pad for movies and television shows. 007 has been mostly a no-show at the San Diego Con. Although, to be fair, there were some 007-licensed dolls that were part of this year’s comic con festivities.
Why not announce more? Short answer: The principals aren’t ready to say more right now.
Of course, the short announcement on Monday wasn’t the last word.
The New York Times reported the same day that Daniel Craig’s return as Bond was a “done deal.” Deadline: Hollywood said there were three finalists to direct. And Variety said one of said finalists, Frenchman Yann Demange, is the front runner.
Could it be this is part of a marketing master plan by Eon Productions?
Well, if:
–Eon and Craig got together as SPECTRE wrapped production in July 2015 and knowing Craig was scheduled to do some interviews which would be embargoed until October, Eon publicists encouraged Craig to say he’d rather slash his wrists than play Bond again.
–When the interviews came out in October, the plan was this would create some uncertainty whether Craig would and create extra buzz as SPECTRE was being released.
–That Eon’s Michael G. Wilson, in an interview in November 2015, would say Craig wasn’t signed to a contract, to deliberately further stoke up the uncertainty and buzz.
–That Eon (or Metro-Goldwyn-Mayer) deliberately planted stories like a September 2016 one in Vanity Fair saying that MGM CEO Gary Barber contacted Craig “to express his frustration in no uncertain terms” with the actor because of the “slash my wrists” interviews.
So, if all that happened, then, yeah, events of the past two years may have been part of a well-oiled plan worthy of Ernst Stavro Blofeld.
Or maybe not.
Filed under: James Bond Films | Tagged: Bond 25, Daniel Craig, Deadline: Hollywood, Eon Productions, Gary Barber, Metro-Goldwyn-Mayer, Michael G. Wilson, San Diego Comic Con, Vanity Fair, Variety | 2 Comments »