Welcome to tech ‘disruption,’ 007 fans

Daniel Craig

Technology companies like to disrupt. Newspapers (Google and Facebook have sucked up advertising) and retail (Amazon.com) are among the sectors that have been disrupted.

The cinema world of James Bond may be next.

Apple Inc. and Amazon.com are pursuing James Bond film distribution rights, The Hollywood Reporter said. And, the entertainment news website reported, it’s possible they could go beyond that to possible control of the 007 franchise.

What has gone from a relatively simple question (who will distribute Bond 25?) may instead transform 007 from a movie series into a multi-media endeavor.

The Reporter estimates the franchise is worth anywhere from $2 billion to $5 billion. Apple may be looking to produce content while Amazon already does. Each can afford it.

If either took control, it’s certain that things wouldn’t remain the same. You don’t spend billions of dollars to keep things exactly the same.

Walt Disney Co. acquired Marvel and Lucasfilm Ltd., originators of Star Wars. Disney gives management at both a lot of leeway, but under Disney ownership both are ramping up film production. Marvel now is up to three films a year. Lucasfilm has resumed the regular Star Wars saga, with one-off films in between.

It remains to be seen how this turns out. It’s possible Metro-Goldwyn-Mayer, 007’s home studio, cuts a distribution deal with a traditional studio such as Warner Bros.

Still, keep in mind that MGM mostly is owned by hedge funds. They’re looking to make a profit. Also, does the Broccoli-Wilson family, which controls Danjaq and Eon Productions, have its price? If offers priced in the billions get made, anything is possible.

That’s what they mean by disruption.

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Apple, Amazon seek 007 rights, THR Reports

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Tech companies Apple Inc. and Amazon.com Inc. are seeking James Bond film rights, THE HOLLYWOOD REPORTER SAID.

They’ve joined traditional film studios, including Warner Bros. and Sony Pictures seeking a deal to distribute Bond 25, according to the entertainment news website. The Bond franchise is controlled by Metro-Goldwyn-Mayer and Danjaq, the parent organization for Eon Productions.

The THR story raises the possibility that Apple and Amazon could expand 007’s reach beyond theatrical films.

Here’s an excerpt:

But the emergence of Apple — which is considered such a viable competitor that Warners is now pressing MGM hard to close a deal — and Amazon shows that the digital giants consider Bond one of the last untapped brands (like a Marvel, Pixar or Lucasfilm) that could act as a game-changer in the content space. Apple’s and Amazon’s inclusion in the chase would indicate that more is on the table than film rights, including the future of the franchise if MGM will sell or license out for the right price.

 

Two former Sony Television executives, Zack Van Amburg and Jamie Erlicht, are leading Apple’s effort, the Reporter said. The move suggests “Apple is interested in cutting a larger rights deal or acquiring full ownership to exploit Bond’s largely unmined TV potential,” according to the story by Tatiana Siegel and Borys Kit.

Studios have scrambled to acquire “intellectual property” that can be the basis of movies, television and other outlets as well creating merchandising opportunities. Walt Disney Co. spent billions to buy Marvel and Lucasfilm Ltd., which originated Star Wars. Disney’s Marvel and Lucasfilm operations now account for much of Disney’s film output.

The Reporter says the Bond franchise could be worth anywhere from $2 billion to $5 billion. Apple and Amazon both have the resources to make that kind of deal.  Each is among the largest companies in the world. Amazon recently spent more than $13 billion to acquire Whole Foods.

In July, Eon announced a U.S. release date of November 2019 for Bond 25. But no distributor has been announced. Sony has released the last four James Bond films. MGM doesn’t have a distribution operation.