Welcome to tech ‘disruption,’ 007 fans

Daniel Craig

Technology companies like to disrupt. Newspapers (Google and Facebook have sucked up advertising) and retail (Amazon.com) are among the sectors that have been disrupted.

The cinema world of James Bond may be next.

Apple Inc. and Amazon.com are pursuing James Bond film distribution rights, The Hollywood Reporter said. And, the entertainment news website reported, it’s possible they could go beyond that to possible control of the 007 franchise.

What has gone from a relatively simple question (who will distribute Bond 25?) may instead transform 007 from a movie series into a multi-media endeavor.

The Reporter estimates the franchise is worth anywhere from $2 billion to $5 billion. Apple may be looking to produce content while Amazon already does. Each can afford it.

If either took control, it’s certain that things wouldn’t remain the same. You don’t spend billions of dollars to keep things exactly the same.

Walt Disney Co. acquired Marvel and Lucasfilm Ltd., originators of Star Wars. Disney gives management at both a lot of leeway, but under Disney ownership both are ramping up film production. Marvel now is up to three films a year. Lucasfilm has resumed the regular Star Wars saga, with one-off films in between.

It remains to be seen how this turns out. It’s possible Metro-Goldwyn-Mayer, 007’s home studio, cuts a distribution deal with a traditional studio such as Warner Bros.

Still, keep in mind that MGM mostly is owned by hedge funds. They’re looking to make a profit. Also, does the Broccoli-Wilson family, which controls Danjaq and Eon Productions, have its price? If offers priced in the billions get made, anything is possible.

That’s what they mean by disruption.

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