William Self: Fox TV to the rescue

William Self title card on an episode of Batman, produced by 20th Century Fox’s television unit

Another in a series about unsung figures of television.

In the early 1960s, things were not looking good at 20th Century Fox.

The 1963 film Cleopatra, while popular with audiences. It sold 67.2 million tickets in the U.S. and Canada. That was more than Goldfinger’s 66.3 million.

But Cleopatra was so expensive, it had no chance of recouping its costs. The studio was going to need a bailout.

The bailout came from its television division, headed by executive William Self, a former actor.

Self’s TV unit took an inventory of the properties Fox held and began developing television versions.

As a result, in the fall of 1964, Fox came out with Voyage to the Bottom of the Sea (based on the studio’s 1961 film produced by Irwin Allen); Peyton Place, based on a 1956 novel, made into a 1957 Fox film; and 12 O’Clock High, based on a 1948 novel and made into a 1949 Fox movie.

All three were part of ABC’s 1964-65 schedule. Also, Fox produced Daniel Boone for NBC for that network.

Soon after, Self’s Fox TV unit was the home of other Allen shows as well as the 1966-68 Batman series starring Adam West and Burt Ward. The latter got off to a rocky start as test audiences were confused by the campy approach.

Self’s tenure at Fox lasted into the early 1970s. He became a producer (something he had done before joining Fox), whose credits included 1976’s The Shootist, the final John Wayne film.

Self died in 2010 at the age of 89.

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