Anatomy of crappy 007 journalism

Barbara Broccoli

In mid-December, The Hollywood Reporter’s Awards Chatter podcast had a wide-ranging interview with Eon Productions boss Barbara Broccoli.

After almost an hour, there was this brief exchange:

SCOTT FEINBERG (Host): Would you ever hire a person of color or even a woman to play James Bond one day? Could it be Jamie Bond?

BARBARA BROCCOLI: Anything is possible. Right now it’s Daniel Craig and I’m very happy with Daniel Craig, but who knows what the future will bring? That’s what is so exciting about Bond.

OK. Almost two weeks later (Dec. 28, to be precise), the DAILY MAIL ran a story under the headline, “Next James Bond could be black or a woman, says 007 producer: Barbara Broccoli says ‘anything is possible’ once Daniel Craig walks away.”

That story says Broccoli “was asked if we could expect to see a female Bond or a black 007.” (emphasis added). The Broccoli quote: “Right now it’s Daniel Craig, and I’m very happy with Daniel Craig, but who knows what the future will bring?”

In other words, the Mail reproduced Broccoli’s comments. She was asked, but it appears she was not asked by the Daily Mail. Of course, to know that, you would have to listen to the original podcast (it’s around the 1:36:34 mark). Also, the Daily Mail has a reputation for ripping off other outlets, as detailed in a 2015 Gawker story.

Nevertheless, the Daily Mail story (such as it was), spurred other outlets to hammer the same idea.

ESQUIRE.COM (James Bond Producer Barbara Broccoli Says The Next 007 Could Be Female): Same Broccoli quotes, but attributed to the Daily Mail, not the original podcast.

SCREEN RANT (The Next James Bond Could Be a Woman or Person of Color): Same Broccoli quotes, but attributed to the Daily Mail, not the original podcast.

CINEMA BLEND (Will James Bond Continue To Be A Handsome White Dude After Daniel Craig Leaves?): You guessed it, same quotes but attributed to the Daily Mail.

MOVIE WEB (Earlier headline: Next James Bond Probably Won’t Be a Straight White Male): Once more with feeling — same quotes from the podcast, attributed to the Daily Mail. But, hey, at least the website’s headline took it even further. (HEADLINE CHANGED JAN. 4 TO Anything’s Possible When It Comes to Casting the Next James Bond. For more details, see update below).

OBSERVER (Will We Ever See a Non-White Male James Bond? It’s ‘Possible’): You guessed it. Same quotes as the podcast, attributed to the Daily Mail.

Just to be clear, this blog has never been mistaken as an extension of Eon’s PR operation. On occasion, the blog has noted when Broccoli denied things that turned out to be true (Ben Whishaw playing Q in Skyfall, John Logan being signed, initially, to write Bond 24 and 25).

But on this one, it’s pretty clear the Eon boss deflected the question. But that hasn’t stopped various entertainment outlets from running with it.

UPDATE (Jan. 4): Movie Web said today in two posts on Twitter that it changed its headline and is now crediting THR.

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