Bond 25: The passionless 007?

Image for the official James Bond feed on Twitter

Bond 25 is progressing. Nobody knows how quickly. Nobody outside Eon Productions know exactly what’s happening..

Despite questions this blog has raised (including how nobody knows the distributor who will actually get the movie to theaters) , chances are the next James Bond film will still come out in the fall of 2019.

Why? Well, somebody is likely to step up even if Skyfall and SPECTRE generated small profits for Sony Pictures, the distributor for those two 007 films. Bond, at least for now, still generates a lot of global attention.

Bond still is a way to promote other, more profitable movies for studios that may become involved in Bond 25’s distribution.

The question remains whether Bond 25 will generate passion for global movie audiences.

Marvel Studios’s Black Panther, the newest member of the billion-dollar movie club, generated passion. It was viewed as a breakthrough for a vast audience that finally got to see sympathetic movie characters who looked like them.

That’s passion.

James Bond movies, of course, have been around for more than 55 years. There have been a half-dozen actors who’ve played Bond in the films.

Yet, the lack of Bond passion goes beyond familiarity.

The two custodians of the 007 franchise (Barbara Broccoli, 57, and Michael G. Wilson, 76) have spent the bulk of their lives in Bondage. That’s both a tremendous achievement (keeping such a franchise going) and, one suspects, a tremendous burden.

Broccoli and Wilson operated for years under the watchful eye of Eon Productions co-founder Albert R. Broccoli (1909-1996) and his wife Dana Broccoli (1922-2004).

Since then, Barbara Broccoli and Michael Wilson have pursued non-Bond projects for many years now. Bond is lucrative. The other projects have provided variety. Maybe even provided passion.

In the coming months, there likely will be many stories generated about Bond 25.

But the larger question is whether Bond 25 will generate passion — for Broccoli and Wilson as well as the larger 007 audience.

Maybe it will. Maybe it won’t. But it’s something to keep in mind as the Bond 25 story unfolds.

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