Should Marvel’s Feige get a Thalberg award?

Kevin Feige of Marvel Studios

The Playlist website had a story where the writers of the upcoming Avengers: Infinity War make the case for Marvel Studios getting at least some awards love.

““When is someone going to get [Kevin] Feige the [Irving G.] Thalberg award,” scribe Stephen McFeely was quoted as saying. “All he’s doing is remaking Hollywood. Please!”

The Thalberg award is an honorary award given out by the Academy of Motion Pictures Arts and Sciences, the same organization that gives out the Oscars. The award is given to “creative producers whose bodies of work reflect a consistently high quality of motion picture production,” according to the Oscars website.

The Thalberg award isn’t given out every year. In fact, it hasn’t been given out since 2010 when Francis Ford Coppola, also a noted writer and director, received it.

The thing is, comic book movies generally don’t get a lot of Oscars love. Heath Ledger won a Best Supporting Actor award for The Dark Knight (2008). Suicide Squad (2016) won an Oscar for makeup and hairstyling.

More broadly, escapist movies generally don’t appear to get the same consideration as more serious fare. James Bond films won five Oscars from 1965 to 2016, including two Best Song awards, but none for acting, writing or directing.

The biggest Oscar love was when Albert R. Broccoli, co-founder of Eon Productions, received a Thalberg award in 1982, presented to him by Roger Moore, his 007 actor at the time.

Still, the Playlist story may have a point.

Under Feige, 44, Marvel has produced its own movies, rather than licensing rights to other studios, starting with 2008’s Iron Man. In that decade, Marvel established the idea of inter-connected movies all within the same fictional universe.

The success of that universe spurred Walt Disney Co. to buy Marvel, which has mostly let Feige run his own show.

So far, that has resulted in 18 movies, running through last month’s Black Panther. Two more Marvel Studios films are coming out this year, including next month’s Avengers: Infinity War.

Remember, Broccoli won the Thalberg when he was in his early 70s for his Bond output. That was 12 films at the time he received the award (Dr. No through For Your Eyes Only) with the 13th (Octopussy) in preparation. He would eventually be involved with the first 17 007 films before he died in 1996.

Now there are big differences between Marvel and Bond. As the blog has written before, Marvel is a prime example of the corporate model while Eon is the embodiment of the family model.

Still, Feige has had a major impact. Warner Bros., over the decades, came out with Superman and Batman movies that weren’t part of a single universe. Marvel spurred Warner Bros. to follow suit. Other studios have tried to replicate what Marvel did but came up short.

It remains to be seen whether the academy will consider Feige for the Thalberg, considered one of its major awards. But Feige, over the past decade, has had a major impact on the movie business.

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