With Solo, Star Wars comes back down to Earth

Solo: A Star Wars Story is being lumped with Justice League as an example of a pricey movie that’s not generating the kind of box office it needs.

The movie, which provides the back story of Han Solo, is estimated to produce $83.3 million in the U.S. market for the May 25-27 weekend, according to Box Office Mojo, which compiles such information.

Last November, Warner Bros.’s Justice League generated $93.8 million for its opening U.S. weekend. At the time, that was the poster child for a movie that’s reasonably popular (almost $658 million in global box office) but a financial bomb because of a huge budget (estimated to be as much as $300 million).

Until now, Star Wars has been seen as a sure thing. Walt Disney Co. bought Lucasfilm Ltd. for $4 billion for that reason.

Under Disney ownership, Star Wars output has sped up. Previously, Star Wars movies came out in three-year intervals. And there was a long hiatus between the first trilogy (1977-1983) and the second (1999-2005).

Now, the main Star Wars movies come out every other year. In between, there are one-offs that expand upon the basic story line.

Solo wasn’t an easy production. Its directors were fired. Ron Howard was brought in to replace them and re-shot most of the movie.

With the movie out, Scott Mendelson of Forbes.com declared Solo had bombed. 

“Disney already killed Han Solo once–He’s gone for good now,” Exhibitor Relations, which analyzes box office data wrote on Twitter. “So long, SOLO.”

Normally, action-related movies do well in the big China market. No so, Solo. “China Box Office: ‘Solo’ Combs With Third-Place $10.1M Opening,” was the headline in The Hollywood Reporter.

Now the question is being raised whether Star Wars movies are coming out too often. 

The Exhibitor Relations tweet also adjusted the opening of previous Star Wars movies for inflation to demonstrate how Solo shapes up.

Disney already killed Han Solo once–He’s gone for good now. So long, SOLO.
STAR WARS domestic opening adjusted for inflation:
1. FORCE AWAKENS $261M
2. LAST JEDI $219M
3. ROGUE ONE $161M
4. REVENGE OF THE SITH $154M
5. ATTACK/CLONES $126M
6. PHANTOM MENACE $116M
7. SOLO $83M

— Exhibitor Relations (@ERCboxoffice) May 27, 2018

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