Daniel Craig is seen in a tuxedo and the internet explodes

Daniel Craig was photographed in a tuxedo and the internet exploded. Welcome to Bond 25 pre-production.

The actor, set to play James Bond for a fifth time, was in Cardona, Spain. TMZ rushed out a story saying the appearance “appears to be the start of filming for his fifth 007 flick … and a production assistant clearly wanted to keep it under wraps.”

Except….

The Daily Mail, a tabloid not usually known as the voice of reason, had a different explanation: Filming a Heineken commercial. The paper said Crig was “spotted channeling the spy as he filmed scenes for a new Heineken commercial in Spain on Tuesday.”

A Spanish outlet, Regio 7, had a similar explanation. According to a rough Google translation, Regio 7 said, “The popular English actor Daniel Craig, known for his role as James Bond, has been today in Cardona to participate in the shooting of an announcement by Heineken, according to this newspaper. The City Council, however, explained that it is not ‘authorized’ or to confirm or deny information that was circulated today among the people’s neighbors, who have gathered in different parts of the town.”

Heineken has had a commercial relationship with the 007 film series for some time now. There was a fuss about Heineken’s product placement in Skyfall, although the literary James Bond was known to have a beer now and then.

One tidbit was supplied in a tweet by the MI6 James Bond website. It said that Craig’s contract to play 007 “prohibits him from appearing onscreen in a tuxedo unless approved.”

Regardless, given what happened today, you now have an idea what it’s going to be like until fall 2019, when Bond 25 is scheduled to be released.