Lego Aston Martin DB5 unveiled

Lego today unveiled its version of the James Bond Aston Martin DB5.

Lego conducted an event at a store in London. It also spread the word on social media, including a post on Twitter.

The Lego car has 1,295 pieces. It costs 129.99 British pounds, according to Gizmodo UK. That’s $169-plus at current exchange rates.

The Lego version of DB5 comes with ejector seat, radar tracker, rear bullet proof screen and front-wing machine guns.

Lego, Eon Productions and Aston Martin have been teasing the licensed product since mid-June. Images leaked earlier this month.

Not everyone was impressed. The Jaloponik website devoted to everything about cars declared July 5 that the DB5’s “handsome and elegant design, does not translate well in LEGO.”

Below is the tweet that Lego sent out this morning. It includes a video.

https://platform.twitter.com/widgets.js

UPDATE (1:30 p.m. New York Time): Here’s a video from the event at the Lego store in London this morning. Naomie Harris, who played Moneypenny in Skyfall and SPECTRE, was part of the festivities.

2 Responses

  1. No minifig to go with it? 😦

  2. […] In July, Eon and Aston Martin announced a deal with Lego to sell Lego versions of the DB5 for 129.99 British pounds each. […]

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