‘Little things.’ How 007 press releases evolved

“I can’t help it, sir. Little things bother me.”

An apology in advance. This post goes very deep into the weeds.

Back on May 25, the official Eon Productions webite said that Bond 25 would be directed by Danny Boyle “from an original screenplay by Academy Award nominee John Hodge (Trainspotting).”

The phrase “original screenplay” usually means a script, not based on other media that originated with a specific screenwriter. Based on the phrasing of the May 25 release, that would seem to be John Hodge.

But this week, the James Bond MI6 website said the following about Bond 25: “The script by John Hodge, which was a re-working of a draft completed by long-term series stalwarts Neal Purvis and Robert Wade…”

The website fielded a question on Twitter and had this response:

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That’s interesting. One thing to note: The May 25 press release didn’t mention Purvis and Wade.

What’s more, the “original screenplay” phrasing is different than other Eon press releases this decade.

October 2011, Skyfall: “The screenplay is written by Neal Purvis & Robert Wade and John Logan.”

July 2013, the then-untitled Bond 24: “…Sam Mendes will also return to direct the screenplay written by John Logan.” The Sony hacks showed later that there wasn’t a full-fledged script at the time of the release. Logan turned in his first draft in the spring of 2014.

During the summer of 2014, Purvis and Wade were summoned to rewrite Logan’s work. So this is what was said in the press release in December 2014, SPECTRE: “Written by John Logan and Neal Purvis & Robert Wade,”

Finally, in July 2017, Eon put out a release announcing a release date for Bond 25. It said the movie, “…will be written by Neal Purvis and Robert Wade, long time collaborators and writers on previous Bond films including CASINO ROYALE, QUANTUM OF SOLACE, SKYFALL and SPECTRE.”

But by May 2018, Purvis and Wade had disappeared and the official press release was only talking about John Hodge.

So: Was the May 2018 press release written in a sloppy manner? (“Hey guys, we forgot to mention Purvis and Wade!” “Forget it, nobody will every notice!”) Back in February, Deadline: Hollywood said Hodge was writing a script totally separate from what Purvis and Wade wrote in 2017. Did that outlet make a mistake?

Or did Eon and public relations crew simply change its press release phrasing after all these years?

Oh, one more thing: Press releases are typically vetted by the principals involved as well as lawyers. The writers of press releases don’t just wing it.

These are just little things, as Lt. Columbo used to say. Little things.

UPDATE (12:50 p.m. New York time): The James Bond dossier reminded me (see comments below) of some Danny Boyle comments where it certainly sounded like he and John Hodge were working on a new story, not revising an existing script. Here’s a video of Boyle from The Associated Press in March.