Bond 25 may decide Barbara Broccoli’s legacy

Barbara Broccoli, boss of Eon Productions

For Barbara Broccoli, Bond 25 may determine her career legacy.

Broccoli has produced a number of plays and non-Bond films. But being in the driver’s seat of the 007 film series will outweigh that.

Put another way: Her eventual obit will NOT have a headline of “Barbara Broccoli, producer of plays and dramas, dies.” It will read (more or less), “Barbara Broccoli, James Bond producer, dies.”

For the record, Broccoli, 58, is co-leader of Eon Productions with her half-brother, Michael G. Wilson, 76. In official Eon press releases, Wilson’s name is first, hers second. And, since 1995’s GoldenEye, the title card reads, “Produced by Michael G. Wilson and Barbara Broccoli.”

However, the Dec. 1, 2014 press event for SPECTRE made clear it was Broccoli was now in the lead position. Wilson wasn’t present. He would show up at later SPECTRE press events.

Nevertheless, the December 2014 event cemented a narrative that Broccoli, daughter of Albert R. and Dana Broccoli, was the lead figure of the franchise. For example, there’s this April 20, 2017 New York Times story that had this passage:

“…Barbara Broccoli, who runs Eon Productions. Moviemaking is a collaborative process, but Ms. Broccoli and her older half brother, Michael G. Wilson, have final say over every line of dialogue, casting decision, stunt sequence, marketing tie-in, TV ad, poster and billboard.”

Note The Times listed Broccoli first, Wilson second, the reverse of their title cards on 007 films.

However, that control doesn’t extend to financing. Eon has never financed its own movies. Others have always paid the bills. United Artists carried that responsibility in the early years. Metro-Goldwyn-Mayer after it acquired UA in 1981.

MGM financial problems caused the longest hiatus in the 007 film series, 1989-95. An MGM bankruptcy was a major issue in the 2008-2012 gap.

The gap between 2015’s SPECTRE and 2020’s Bond 25 will be the second-longest in the history of the franchise. This time, though, MGM financial issues aren’t a reason. Both Broccoli and her preferred leading man, Craig, wanted a break. They took one from Bond while pursuing other projects.

“There’s no conversation going on because genuinely everybody’s just a bit tired,” Craig said at during an October 2016 event sponsored by The New Yorker. “The producers are just…Barbara (Broccoli) is making a movie. I’m doing (the play) Othello, Barbara’s producing that.”

Contributing to the current gap was how Eon this year pursued Danny Boyle as a director for Bond 25. This occurred after long-time 007 screenwriters delivered a Bond 25 treatment, according to multiple media reports. But Boyle and his writer, John Hodge, supposedly pitched a spectacular idea that Eon wanted. On May 25, Eon said that version was full speed ahead. On Aug. 21, Boyle was gone because of “creative differences.”

Now, a new director (and writer), Cary Joji Fukunaga, has come aboard. “We are delighted to be working with Cary,” according a quote attributed to both Wilson and Broccoli in a press release. “His versatility and innovation make him an excellent choice for our next James Bond adventure,”

(Reminder: Press release quotes are written by those charged with drafting the statement. The principals then approve the quotes or suggest/demand changes. In this case, it’s unlikely either Broccoli or Wilson actually said this. That’s not unique to Eon. It’s true of virtually every corporate press release.)

The thing is, if Bond 25 proves an outstanding entry in the series and/or is a huge financial success, none of this will matter much. Pro-Broccoli fans will say, “I told you so!” The worst-case scenario, likely, is a popular film that fans have second thoughts about (like SPECTRE).

Nevertheless, Broccoli’s legacy does have a lot riding on Bond 25. Her chosen Bond, Craig, will have an unprecedented run as Bond (albeit one with delays).

Nothing succeeds like success. A combination critical and popular success (similar to or exceeding 2013’s Skyfall) will cause most to forget the various bumps. For Barbara Broccoli, a spectacular Bond 25 would put her at the front of the line to take credit.

No pressure.

3 Responses

  1. We shall see.

  2. It better be good for Ms.Broccoli, or else it will be a disaster. Also taking too long between films.

  3. Theres probably a light at the end of the covid-19 tunnel, with news in singer billie eilish winning grammy award for title song for “no time to die ” bond film. Which could be the beginning of an upward trend leading to daniel craig’s bond going out with a big bang success at the boxoffice come september (2021) release date. Who know’s ?

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