Publicist’s book: For 007 completists only

Cover to Jerry Juroe book

Charles “Jerry” Juroe, a veteran movie publicist, met many famous and interesting people over a long career. But that doesn’t mean the telling of those interactions is interesting.

That’s the problem with his book, Bond, the Beatles and My Year With Marilyn. Many names get dropped. Observations are made. And we’re off to the next anecdote. It’s like an extended party conversation rather than a narrative.

Juroe had separate stints working at United Artists (in the 1960s when the 007 series was launched) and later at Eon Productions where he headed the publicity operation for about a decade before retiring in 1990. In between, he also did publicity for The Man With the Golden Gun

That’s supposed to be the selling point for the book.  That’s why he’s holding a gun on the cover. The Beatles get a quick mention in a chapter about United Artists. Marilyn Monroe is the subject of a pre-UA chapter when Juroe did publicity for 1957’s The Prince and the Showgirl.

Among the 007 insights provided: Columbia Pictures messed up by passing on Bond, allowing UA to make the deal. Dana Broccoli made “immense and continuous contribution behind the scenes.” Albert R. Broccoli, “oh-so-steady and ways in control,” was “a perfect match” for Harry Saltzman. UA made a mistake with the first U.S. release of Dr. No but wisely did a quick re-release Juroe liked Christopher Lee, “a thoroughly decent human being and also a world class raconteur.” Roger Moore’s then-wife Luisa was “volatile.”

There’s more, of course. But there’s not a lot of depth.

Of all the anecdotes in the book, one of the most attention grabbing took place years before Juroe’s involvement with Bond.

Juroe worked at Paramount in the 1950s. The publicist writes he was in a limo with William Holden and his wife Brenda Marshall after the actor won his Oscar for Stalag 17. “You didn’t deserve that,” Marshall said. “Holden’s fingers white with rage as his fist tightened around his Oscar,” Juroe writes

It was a revealing moment. But it’s over in a few sentences. We’re off to another Oscar-night anecdote.

For 007 completists, who can’t get enough books about 007 films, the book may be worth the time. Others may or may not find the book worth their while.

2 Responses

  1. Yes, it pretty much was a flat, dull book with nearly nothing new and everything so superficial. He just seemed to be some gofer in the background and was treated like some lackey by the ‘Stars’.
    I am sure there are some impressed by him, but I do not get it.
    A waste of time and money.

  2. The book is awful (both in content and writing) and a waste of good money. I imagine a janitor on any of the same films would have more insight. Even for completists, don’t bother!

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