About that 007 driving an EV thing

Powertrain of an Aston Martin Raptide E

The British tabloid The Sun caused a stir this week with a story saying that James Bond will drive an all-electric Aston Marton Raptide E in Bond 25

Being a tabloid, the phrasing was provocative.

The £250,000 Rapide E is the Brit motor manufacturer’s first electric vehicle and only 155 are being built.

An insider said: “The decision was spearheaded by the film’s new director, who’s a total tree-hugger.

“He is working directly with Aston Martin to get one of their electric cars ready for its big close-up.he £250,000 Rapide E is the Brit motor manufacturer’s first electric vehicle and only 155 are being built.

(snip)
“Everybody is afraid of Bond getting labelled ‘too PC’ but they all felt the time was right to put him in a zero emission vehicle.” (emphasis added)

The thing is, if you’re going to keep “timeshifting” a character created in the early 1950s by Ian Fleming, Bond has to confront the world the way it is now. Needless to say the world has changed when Fleming was writing Casino Royale in early 1952 in Jamaica.

Specifically, it’s not just “tree huggers” who are causing the auto industry to develop electric vehicles.

China, the world’s largest automotive market and a country with severe pollution problems, is more or less forcing the industry to make more electric vehicles. Here’s the opening to a 2018 story published by Bloomberg Businessweek:

The world’s biggest market for electric vehicles wants to get even bigger, so it’s giving automakers what amounts to an ultimatum. Starting in January, all major manufacturers operating in China—from global giants Toyota Motor and General Motors to domestic players BYD and BAIC Motor—have to meet minimum requirements there for producing new-energy vehicles, or NEVs (plug-in hybrids, pure-battery electrics, and fuel-cell autos). A complex government equation requires that a sizable portion of their production or imports must be green in 2019, with escalating goals thereafter.

In other words, if you want to sell cars and trucks in China, you’d better have electric offerings. Regulators in Europe are also pushing “cleaner” vehicles. The U.S. is the one major market where the government want to ease up fuel-economy and vehicle-emission standards.

To be sure, it’s unclear how fast EV expansion will happen. Regardless, EVs are a fact of life. So it’s not crazy that Bond 25 would reflect this. This post isn’t an endorsement of The Sun’s story. It remains to be seen how accurate that story is.

However, Bond driving a fast EV in the 21st century isn’t a fantasy. We’ll see what happens.

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