Family model (Eon) vs. corporate model (Marvel): Update

Avengers: Endgame poster

Chalk up one for the corporate side.

After less than two weeks, Avengers: Endgame has generated almost $2.2 billion in worldwide box office.

What’s more, the mammoth production wraps up story lines from more than 20 Marvel Studios movies going back to 2008.

The inter-connected extended fictional universe has affected how films — at least “popcorn,” escapist movies — are made.

Warner Bros., the studio that’s home to DC Comics characters, has tried to follow Marvel’s path. It has had mixed results.

Some were big successes (Wonder Woman, Aquaman). Others, such as Batman v. Superman: Dawn of Justice and Justice League, had decent box office but didn’t match the success of Marvel’s four Avengers films.

Meanwhile, in Jamaica, the family-led Bond 25 began filming late last month. The franchise is coming off a hiatus. In the words of lead actor Daniel Craig in 2016 at an event sponsored by The New Yorker, “(E)verybody’s just a bit tired.”

By the time the untitled movie debuts in April 2020, more than four years will have passed since the last 007 entry, SPECTRE.

The series has embraced inter-connectivity that Marvel has popularized. Skyfall originally was to have nothing to do with Quantum, the villainous organization in Casino Royale and Quantum of Solace. “It’s its own story,” Skyfall director Sam Mendes said at a 2011 press conference. “It doesn’t connect with the last two movies.”

Never mind. When SPECTRE was made, that was “retconned” (retroactive change in continuity).

Quantum was now SPECTRE (after the Eon side got back the rights to the organization and its leader Ernst Stavro Blofeld in 2013). Silva (Skyfall’s villain played by Javier Bardem) became part of the conspiracy. The new Blofeld (Christoph Waltz) was now “the author of all your pain” for Daniel Craig’s 007.

Director Cary Fukunaga has said that Bond 25 will continue the character arc for Bond that began with Casino Royale. Lea Seydoux, who played Dr. Madeline Swann in SPECTRE, is back. So the inter-connectivity appears to be continuing.

As the blog has stated before, both the family and the corporate model can be successful. But both are different. As Marvel moves into a new era, we’ll see next spring how Eon has adapted.

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