Eon seeks to regain the B25 narrative with Craig photo

Eon’s Bond 25 logo

The official 007 Twitter account of Eon Productions today posted a photograph of Daniel Craig working out at the gym of Pinewood Studios.

“#007 Daniel Craig hitting the gym hard, prepping for shooting next week!” according to the caption that accompanied the photo.

When last seen out in public, the 51-year-old actor was on crutches and his left foot in a cast while at John F. Kennedy Airport in New York. He had previously underwent surgery for an ankle injury suffered during Bond 25’s shoot in Jamaica.

It’s not much of a stretch to view the tweet (and new photo of Craig in the gym) as Eon trying to regain control of the Bond 25 narrative. The only sign of the actor’s injury is the cast he’s still wearing.

Besides Craig’s injury, a June 4 explosion damaged the 007 Stage, causing one minor injury. Both incidents have generated bad publicity for the film, with British tabloids, led by the Sun, generating multiple stories.

Also, this week, director Cary Fukunaga posted a photo on Instagram of a crew member with an over-sized clapperboard. The Eon 007 Twitter account also sent that out. The message: Production continues despite the problems.

Here’s the new Tweet from Eon:

https://platform.twitter.com/widgets.js

2 Responses

  1. Perhaps am missing such cause for concern (with all due apologies for not understanding the world of Bond). But have always heard that any publicity (good or bad) is noteworthy. At least it keeps the signage in the public eye! Curious why there seems to be a need for controlling the narrative! 😎

  2. The tabloids in the U.K. have called the movie “cursed” and so on with Eon saying little to nothing. Eon only acknowledged the 007 Stage explosion after The Sun tabloid ran a story.

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